VOW Wholesale has announced plans for its eagerly-awaited Mid-Year Dealer Event – a chance for its partners to review the year so far and look ahead to the company’s next wave of marketing initiatives to support the reseller channel.VOW’s Diamond and Gold Venture customers – those signed up to its partner accreditation programme – will converge on Whittlebury Hall Hotel & Spa in Northamptonshire on July 4.
“There’s always a great atmosphere at the mid-year event, it’ll be great to take advantage of the golf and spa facilities and catch up with industry insights, opinions and gossip over dinner,” explained VOW Wholesale Marketing Director Helen Wade. “We’re also looking forward to unveiling full details of our 2020 Marketing Guide, which has been honed and updated to help our dealer network develop their sales and reach new customers.
“I don’t want to give too much away yet, but it’s fair to say that the overhaul of the guide has been designed to reflect the changing needs of dealers in this fast-moving market. There’ll be some exciting additions to our range of mailers and a refreshed emphasis on social media and digital activity through our MyMarketing portal and VOWDigicat online ordering tool.”
A cornerstone of the 2020 marketing guide will be the VOW Wholesale main catalogue, which continues to go from strength to strength. The 2019 version was a record-breaker – launching 3,000 new products and getting snapped up dealers through an unprecedented 350,000 initial orders.