The VOW Venture Programme has launched its Virgin Wines service to all partners as a value added provision to drive incremental sales.

Part of the Virgin family, the Virgin Wines brand is not only well known, it’s also one of the world’s most irresistible names. VOW Venture’s special partnership with Virgin Wines will allow reseller partners to benefit from an exclusive corporate rate card for single, duo, trio, half dozen, dozen and bespoke wine choices.

Reseller partners can benefit from the service and help increase their sales by offering a case of wine as an incentive for orders over a certain value or as a personalised reward to loyal customers. They can also utilise the Virgin Wines service as a welcome incentive for new customers. Additionally, the service can be used to reward staff members for company schemes such as employee of the month or long service awards.

Martin Weedall, VOW’s National Sales Director, comments: “We’re very excited to launch this service to our VOW Venture partners and they could really take advantage of the preferential rate by stocking up for corporate events or internal functions. They can also choose a personalised, bespoke single bottle as a unique corporate giveaway or incentive.”

He adds, “The Virgin Wines brand is associated with quality and reputation and our partners will get exactly that. They will be able to choose from a selection of 500 boutique quality wines sourced smartly from independent winemakers who make their product for love, not money.”

Virgin Wines is the UK’s fastest growing online wine retailer, selling award-winning and unrivalled products from bottles of bubbly to powerhouse Californians, artisanal Austrians and German Rieslings to exceptional bottles of Sancerre-trouncing Sauvignon Blanc. VOW Venture partners will be able to select their requirements and orders will be sent directly to a destination of their choice.

Martin Weedall, National Sales Director