Staples has launched its first ever new mobile site, developed with mobile first design as part of a new rollout of ecommerce for Staples.co.uk
Staples new mobile site is a real step forward for the business and marks entry into the fast-growing mobile audience that has struggled to interact with the brand
Using mobile and tablet interfaces previously.
The redesign comes as the Staples completes the transition into evo Group and is the first step in a major redesign of the online footprint since its launch in 1996.
As part of the changes, the new mobile design features an enhanced product range for furniture and tech products alongside a new search interface to quicken the response times
The new site has also adopted the trademark colour palette in the original Staples.com branding as part of this new change.
The aim of the design process was to “move quickly”, mobile audience continues to grow at a rapid rate, the redesign is launching on mobile initially as the ultimate reflection of our belief that mobile is the future, and the future is happening now.
Analytics, continues to play an important element of e-commerce across the organisation, gathering data from sources that impact the e-commerce store and analyzing it to understand the trends and shifts – both positive and negative – in consumer behaviour. This helps the e-commerce division to make data-driven decisions aimed at giving a push to online sales. Analytics helps the company to craft precise marketing campaigns and keep customers from shifting loyalties. Going forward, this trend will gather pace.
The redesign is now set to roll out to the Staples.co.uk other platforms, including desktop with a stronger focus on search, user interface and on page content to aid the speed of the site overall.
What is next for Staples ? well as users continue to change their interaction habits with services of virtual assistants such as Google Voice Search, Amazon Alexa, Cortana, Viv, Google Home, and Siri. Going forward, voice search will become a big driver of e-commerce. According to Google, more than 20 percent of mobile device queries are based on voice, and over 40 percent of millennials do their searches via a voice assistant this will now become a focus development area for the business.