Registration for the eagerly anticipated VOW Wholesale Green Light 2019 Industry Expo is now open, and dealers wishing to attend may reserve their places via a new dedicated website, www.greenlightevent.com. After a decade during which Green Light has consistently grown in scale and popularity, Chateau Impney Hotel and Exhibition Centre in Droitwich Spa, Worcestershire will host this year’s event. With the organisers determined to ensure that Green Light remains relevant, there is a shift in emphasis to direct the content towards salespeople, with a dedicated ‘speaker zone’ for key sales speakers who will be announced shortly.
As usual delegates will also have the opportunity to meet with an estimated 70 key suppliers, to get a first look at the 2020 new products, to learn the best way to present them, to hear about their promotional programmes and how they can work together with suppliers and resellers to grow sales.
The shift in emphasis has been received very positively by VOW Wholesale customers and it is anticipated that attendance this year could be as much as 30% higher than in previous years.
Marketing Director Helen Wade says, “We had phenomenal feedback from the 2018 Green Light and we are incredibly excited for this year’s event. The increased focus on the sales teams and giving them hints and tips that can be implemented in their roles literally the next day, has been really well received by everyone. We’re looking forward to a record attendance and another outstanding event, and we recommend that people register via the website as early as possible to guarantee their places.”