evo has unveiled its new People Positive icon, a market-leading initiative designed to help customers easily identify products that support individuals with diverse physical, emotional and intellectual needs.
Products carrying the People Positive icon may support areas such as:
- Autism, ADHD, Dyslexia and other neurodiverse conditions
- Anxiety, depression and mental wellbeing
- Hearing loss, visual impairments and cognitive challenges
- Mobility impairments and accessibility needs
- Dementia and acquired brain injuries
- Sensory processing and concentration support
Developed to promote greater inclusion in the workplace and beyond, the People Positive icon aims to make it easier for organisations to source supportive products while using positive, empowering language that focuses on individuals rather than perceived challenges.
The chosen symbol, a dandelion, represents resilience, hope, healing and adaptability. Known for thriving in difficult environments, the dandelion serves as a powerful metaphor for overcoming adversity and reaching potential. It is also recognised internationally as a symbol of resilience and neurodiversity.
The initiative reflects growing demand for products that support accessibility, wellbeing and inclusive working environments, while helping customers quickly identify relevant solutions across evo’s product offering.
The People Positive icon has also been embraced internally by evo’s People Team, who will incorporate it into colleague communications, recruitment materials and email signatures, further reinforcing the organisation’s commitment to inclusion and belonging.