VOW Wholesale has announced plans for its eagerly-awaited Mid-Year Dealer Event – a chance for its partners to review the year so far and look ahead to the company’s next wave of marketing initiatives to support the reseller channel.

VOW’s Diamond and Gold Venture customers – those signed up to its partner accreditation programme – will converge on Whittlebury Hall Hotel & Spa in Northamptonshire on July 4.


“There’s always a great atmosphere at the mid-year event, it’ll be great to take advantage of the golf and spa facilities and catch up with industry insights, opinions and gossip over dinner,” explained VOW Wholesale Marketing Director Helen Wade. “We’re also looking forward to unveiling full details of our 2020 Marketing Guide, which has been honed and updated to help our dealer network develop their sales and reach new customers.


“I don’t want to give too much away yet, but it’s fair to say that the overhaul of the guide has been designed to reflect the changing needs of dealers in this fast-moving market. There’ll be some exciting additions to our range of mailers and a refreshed emphasis on social media and digital activity through our MyMarketing portal and VOWDigicat online ordering tool.”


A cornerstone of the 2020 marketing guide will be the VOW Wholesale main catalogue, which continues to go from strength to strength. The 2019 version was a record-breaker – launching 3,000 new products and getting snapped up dealers through an unprecedented 350,000 initial orders.

EVO Group Joins The CBI

EVO Group has become a member of The CBI, the UK’s most effective and influential business organization that helps provide companies with a voice to key policymakers.


The EVO Group of Companies has become a member of The CBI, the UK’s most effective and influential business organization that helps provide companies with a voice to key policymakers.

Originally starting their membership in February, the EVO Group of Companies have been working with The CBI in order to improve their network outside of the industry along with creating more opportunities for collaboration with other businesses. As a CBI member, the EVO Group of Companies are hoping to become a leading voice in the industry, whilst also opening new avenues to feedback to the government and other important institutions. This new partnership also provides increased benefits to their corporate responsibilities with a greater chance to engage with local communities.

The EVO Group of Companies Collaboration with The CBI

Since joining with The CBI, the EVO Group of Companies has seen several benefits in helping to improve their internal business processes and industry insights. Greater access to economic data and the opportunity to both host and discuss industry topics via forums and discussions has helped the company further assess customer ‘pain points’ and how these can be best addressed. In particular, departments at the company including IT and HR have been able to engage in specialized ‘round table’ discussions in order to share their expertise and gain a better understanding of tackling growing issues in their fields.

Industry Updates and Hosted Discussions

The EVO Group of Companies have also sponsored The CBI’s annual Yorkshire Dinner and recently hosted an economics and politics event at their offices in Sheffield. The event saw CBI Chief Economist, Rain Newton-Smith attend as a guest speaker, where priorities surrounding tax and regulation and outlooks on the global economy in light of political change were actively discussed by Newton-Smith and other attendees. Membership as part of The CBI has also meant that representatives from the EVO Group of Companies have able to provide feedback and engage in discussions relating to pressing industry topics such as the Apprenticeship Levy and Industrial Strategy.

To learn more about The CBI, please visit http://www.cbi.org.uk/